Today, we’re going to focus specifically on the traits of those who have a quirky personal style. One thing comes to mind: delightful. People with quirky style tend to be kind-hearted and compassionate, often caring deeply about their loved ones, friends and family alike…

We're tender. We're still processing. We're seeking community and support as the countdown begins. I want to start by saying: you are loved. You are appreciated. You have people (and ancestors) in your corner and will be next to you as this next chapter unfolds... 

November color palette! 🌝🦩🍄‍🟫🦥🦢 Tis the season for mashed potatoes, colorful sweaters, and leaf piles. Enjoy!

What does your home say about you? How does your home make you feel? I hosted a housewarming party earlier this month. While looking around, a few guests pointed out how my home decor matches me. “It doesn't look like it was all just bought at Ikea or Target.” No shade to Ikea or Targét. but, damn straight it wasn't! It's been years of collecting and refining…

Here's a style guide and mood board for this fall. Because aesthetics are important. ;) Take the inspo you like and leave the rest. Let’s dive in!

The feeling of accomplishing something monumental is hard to put into words. It doesn’t feel like I took the last stride over the finish line. It’s more of a mixed bag of sensations: energized, exhausted, lost, proud, sad, happy.

This month's color palette comes with a fairytale that accompanies the palette graphic. It's, like, kind of the cutest thing you'll ever read. Enjoy!

There are plenty of reasons why a highly manicured lawn has been on the “I don’t give a fuck” list. Among the reasons are the expectations that ~proper society~ has about yard aesthetics and maintenance. You familiar with #lawniarchy? Slash...ever thought about WHY we’re so obsessed with keeping an immaculate lawn?

September color palette! 🫐🍂🍊🐊🐚 I used to associate fall with the lead-in to winter (I’m not a winter gal). So, when things would get all autum-centric, I’d associate it with winter. Which is silly. I do really love fall and I’ve worked on my mindset, especially when my best friend’s mom said...

Ahhh, the power of branding. You may or may not remember this “experiment” that Payless™ put on in 2018 to explicitly show how displaying items in a specific way and marketing them in-line with the intended perception is damn near fool-proof. If you’re unfamiliar, let me paint the picture...

Today, we’re going to focus specifically on the traits of those who have a chic personal style. Being chic isn't just a style choice, it's a lifestyle. The way they compose themselves is alluring; they exude confidence and elegance, traits that people try to have but not all are able to achieve it.

This month’s palette pulls from the hot hot heat that’s been keepin’ us sweaty from dawn ‘til dusk. It’s also that time of year when it’s still very much summer but stores are promoting Halloween and Thanksgiving products?? Jewel tones seem to convey this energy well. And, of course, the Olympics…

It’s important to know the different between your brand, brand identity, and brand strategy because they’re not one in the same. 🗣️🗣️🗣️ I know, it’s confusing. 🤪 A lot of people (both clients and others) assume branding is basically a logo and colors and it’s far more detailed, informed, and robust than that.

*And now it’s a key part of their platform.* When I was a junior in high school, I discovered the, at the time, newly-launched Pinterest platform. From the get-go I was an avid user. It was a great resource school projects, photography inspo for my budding high school photo business😉, and just a good ol’ fashioned…

Last week, I was researching different entrepreneurs for a project I’m working on. Among a bunch of impressive women was this one whose website I was clicking through. As I was looking at all of her offers, branding, experience, photos, etc. I found myself having tingles of envy. When those feelings arise, my friend’s voice rings through my head: envy is a mirror that reflects our own…

Today, we’re going to focus specifically on the traits of those who have a casual personal style. In a lot of ways, those who have a casual style are super chill. Don’t get me wrong, they have their passions and the things that light their fire, but…

July color palette! 🫐🍑🍒🍋 It’s hot, the fruit is juicy, and play time is a priority. As I’ve mentioned in previous blog posts, these monthly color palettes are reflective of what I’m feeling when I’m creating them, in tandem with…

Let’s test something out. Humor me, for a sec! Pretend you’re in the market for some headshots and you have to make the choice purely on which brand you think will have better quality photos—without actually…

June’s color palette! 🫒🧼🌝🩰🪸 I’m starting to finally feel settled in the house after the big move. Thank gawdddd. This color palette reflects the exciting yet soft, loving, warm, playful energy that I’ve been feeling as we ease into the official summer solstice. <3

The way we dress says a lot about who we are. We can communicate so much without saying a word, simply by what we choose to put on our bodies at any given time. This topic has…